A New Way to Tell an Enduring Story

This season, Moran Wealth Management® is debuting a new series of television commercials, five unique stories that share a common truth: meaningful wealth management begins with understanding.

One of the commercials captures the heart of our firm. The others highlight the advisors who bring our philosophy to life every day. Together, they reflect the depth of our team, the care behind our counsel, and the confidence that comes from having every aspect of your financial world under one roof.

Why We Chose to Tell These Stories

For years, we have helped families navigate complex markets and personal milestones alike. Along the way, we have learned that the best financial decisions are made when people feel seen, heard, and understood.

That is the essence of these commercials, not corporate jargon, but real scenarios about purpose, perspective, and peace of mind. They reveal what our clients already know: wealth is not just measured in numbers, but in the freedom and security it can create.

A Fresh Perspective

In an era crowded with quick takes and trending advice, we wanted to pause… to speak thoughtfully… and to show what it looks like when experience, empathy, and expertise meet.

Each story reminds us that true wealth management is personal. It requires not only strategy, but stewardship. Not only intelligence, but integrity.

See What We See

As our new campaign airs across networks far and wide, we invite you to look beyond the screens. See the philosophy, the people, and the principles that define Moran Wealth Management.

Because at the end of the day, these stories are not about us — they are about you, and the life you have worked so hard to build.

“Built on Trust. Invested in You.” with Moran Wealth Management®

Southwest Florida sets the stage for this defining brand film. It captures Moran Wealth’s deep connection to the community, its fiduciary independence, and its purpose: to help clients live well, plan wisely, and invest with intention. With sweeping visuals and an authentic voice, this spot reaffirms the firm’s foundation—built on trust, owned by its people, and devoted to those it serves.

“Confidence. Trust.” with Tom Moran of Moran Wealth Management®

Founder and CEO Tom Moran reflects on the firm’s legacy and enduring values. Set against the beauty of Naples, this commercial underscores what makes Moran Wealth Management® unique: local roots, independent ownership, and uncompromising fiduciary care. Tom’s steady voice conveys the confidence earned from decades of helping families make smarter financial decisions—one generation at a time.

The Whole Picture” with Don Drury of Moran Wealth Management® 

President Don Drury redefines what true legacy means. Beyond wealth, it is about wisdom shared, futures protected, and trust sustained across generations. Through his message, viewers see how Moran Wealth Management® integrates investment management, tax strategy, estate planning, and philanthropy into one comprehensive approach—ensuring families thrive far beyond a single balance sheet. 

“Clarity and Connection” with Corey Grant of Moran Wealth Management® 

In this piece, Executive Vice President and Financial Advisor Corey Grant speaks directly to the discerning investor. His message is one of transparency and access—managing assets in-house, without layers or intermediaries. With authenticity and poise, Corey invites viewers to experience what it feels like to truly know and trust the team shaping their financial future. 

“Built for Every Chapter” with Julie Rich of Moran Wealth Management®

Senior Vice President and Financial Advisor Julie Rich gives voice to women navigating life’s transitions—new beginnings, unexpected changes, and defining moments. Her message is personal and compassionate: at Moran Wealth Management®, clients find guidance, clarity, and partnership through every chapter of life. Filmed with warmth and grace, this spot honors both strength and renewal.

This commentary is for informational purposes only and does not constitute investment advice, a recommendation, or an offer or solicitation to buy or sell any securities. The views expressed are those of the author(s) as of the date of publication and are subject to change without notice. Past performance is not indicative of future results.

This material may have been prepared using data and analysis from a variety of sources, including but not limited to: Bloomberg, FactSet, Morningstar, S&P Global, Moody’s, Refinitiv, Capital IQ, CRSP, FRED, IMF, World Bank, OECD, and other third-party research providers. Additionally, portions of this content may have been generated or reviewed with the assistance of artificial intelligence tools, including OpenAI’s large language models or similar technologies. While we believe these sources to be reliable, we do not guarantee their accuracy or completeness.

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